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Consumer Insights Manager - Telecoms Brand - London

Location: London

Type: Permanent

Salary: £70K to £80K

Reference: 6786788_1505291459

Posted: September 13, 2017

My client, a global telecoms brand are looking for an experienced Market Insights Manager to join them on a permanent basis.

Consumer Insights Manager - Telecoms Brand - London

My client, a global telecoms brand are looking for an experienced Market Insights Manager to join them on a permanent basis.

Responsibility

  • Design, execute, analyze, and present primary and secondary market research projects (Qualitative, Quantitative, co-creation, workshops etc).
  • Managing budget. Able to secure resources, align priorities and achieve consensus
  • Managing vendor relationships and procurement processes. Able to drive best performance out of suppliers while keep project in budget and on time.
  • Providing consultation to business partners in regional and country marketing teams (Product Marketing, Campaign, Creative, PR and Digital) to identify insights needs and plan appropriate solutions.
  • Creative, implement, and optimize marketing analytics initiative aligned with key strategic priorities to track marketing performance (Including but not limited to paid media analytics, web analytics, social listening and analytics).
  • Analyze and synthesize data from multiple sources to deliver actionable insights

Skills

  • 8+ years of experience in data market research (must) and analytic performance (preferred), working from client or supplier sides, within the field of consumer electronics, telecoms, FMCG, and or software/internet.
  • Excellent writing and communication skills. Able to translate numbers to story, skilled in presentation to broad audience or senior leadership.
  • Excellent interpersonal and leadership skills, able to navigate within complex organization structures and influence and lead without authority
  • Attention to details, sensitive to numbers, and yet able to see big pictures at all times
  • Able to thrive in high pressure work environments with grace, calm and confidence

Technical skills

  • Familiar with statistical packages (e.g., R, Python, SAS, SPSS) and BI tools (e.g., Tableau, Qlickview)
  • Familiar with Paid media analytics (e.g., DoubleClick, Nielsen), Web analytics (e.g., Google analytics, comScore), and Social analytics and social listening (e.g., audience insights on social platforms, Radian6, Datasift)
  • Familiar with structured and unstructured data bases and SQL tools
  • MA/ Msc or higher degree is preferred.

If you feel you have the relevant experience and are looking for a new, exciting opportunity please apply or call me on 0203 328 7700.

Many thanks, Zak.




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